Priceline Throws Shatner’s Negotiator Off A Cliff
William Shatner’s bargain-touting Priceline Negotiator is headed to the final frontier. In a new 30-second TV spot set to begin airing Monday, the Negotiator rescues panicked vacationers from a bus teetering on a bridge’s railing. “Save yourselves – some money,” he says, handing his cell phone to a passenger as he and the bus tumble into a dry creek bed. A violent explosion follows. “I’m in grief mode,” Shatner said. “It’s not the first time I’ve had an iconic character die off.” He’s been a pitchman for Priceline for 14 years, five of those as the relentless Negotiator. Meanwhile, Shatner, whose Capt. James T. Kirk arguably had a less memorable death in 1994’s “Star Trek: Generations,” is looking ahead to the debut next month on Broadway of “Shatner’s World: We Just Live in It,” his one-man show.
William Shatner’s bargain-touting Priceline Negotiator is headed to the final frontier. In a new 30-second TV spot set to begin airing Monday, the Negotiator rescues panicked vacationers from a bus teetering on a bridge’s railing. “Save yourselves – some money,” he says, handing his cell phone to a passenger as he and the bus tumble into a dry creek bed. A violent explosion follows. “I’m in grief mode,” Shatner said. “It’s not the first time I’ve had an iconic character die off.” He’s been a pitchman for Priceline for 14 years, five of those as the relentless Negotiator. Meanwhile, Shatner, whose Capt. James T. Kirk arguably had a less memorable death in 1994’s “Star Trek: Generations,” is looking ahead to the debut next month on Broadway of “Shatner’s World: We Just Live in It,” his one-man show.
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