Nielsen Chastises Oprah Over Twitter Plea
Oprah Winfrey has drawn criticism after asking her fans via Twitter to tune into her OWN network to help give it a ratings boost. She specifically targeted those who provide information on their viewing habits to ratings agency Nielsen. “Every 1 who can, please turn to OWN, especially if u have a Nielsen box. Commercial Grammy people ... u can turn to OWN,” Winfrey tweeted to her fans on Sunday night as her show “Oprah’s Next Chapter” squared off against The Grammys. Twitter users were quick to fire back at Winfrey, accusing her of using the site to beg for viewers. Nielsen also said that move may have been a violation of policies. “‘Desperate’ not ever a part of my vocab,” she tweeted. “Just making a request, since I can’t watch myself. Choice is yours.” Nielsen says networks – including network heads – aren’t allowed to specifically target Nielsen subscribers with any attempts to change their viewing habits. The company said, “We take any violation of our policy seriously and will work with clients to resolve the situation.”
Oprah Winfrey has drawn criticism after asking her fans via Twitter to tune into her OWN network to help give it a ratings boost. She specifically targeted those who provide information on their viewing habits to ratings agency Nielsen. “Every 1 who can, please turn to OWN, especially if u have a Nielsen box. Commercial Grammy people ... u can turn to OWN,” Winfrey tweeted to her fans on Sunday night as her show “Oprah’s Next Chapter” squared off against The Grammys. Twitter users were quick to fire back at Winfrey, accusing her of using the site to beg for viewers. Nielsen also said that move may have been a violation of policies. “‘Desperate’ not ever a part of my vocab,” she tweeted. “Just making a request, since I can’t watch myself. Choice is yours.” Nielsen says networks – including network heads – aren’t allowed to specifically target Nielsen subscribers with any attempts to change their viewing habits. The company said, “We take any violation of our policy seriously and will work with clients to resolve the situation.”
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