The Miss America Pageant is returning to network television in time for its 90th birthday. The beauty pageant has signed a three-year deal with ABC, with plans to air next year’s competition live on January 15th. Miss America has not aired on network TV since 2004, when ABC dropped the pageant after record-low ratings. Since then, it has aired on cable, twice on CMT and three times on TLC. This year’s pageant, won by Miss Virginia Caressa Cameron, topped cable TV excluding movies with 4.5 million viewers the night it aired. That was about 1 million more viewers for the pageant than in 2009.
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