Walmart, P&G Team Up For ‘Family-Friendly’ Film

Walmart and Procter & Gamble are jointly creating a made-for-TV movie to promote “family-friendly” alternatives to what they say is increasingly risqué TV fare. The two companies have teamed up to make “Secrets of the Mountain,” which will air in April on NBC. The movie, which focuses on a single mother who brings her family to a mountainside cabin, highlights values – such as generosity, honesty and togetherness – that Walmart and P&G executives say are in short supply on television. In addition to ads for both companies running during commercial breaks, the film will include product placements for both.